Why We Need Values Driven Business 

Copy of Sway Them in Color Logo and Templates for episodes (12).png

"It's an old mindset of every man for himself...what can we create together because we're all in this together now? [We're going through] a disruption of hierarchy, which will change inevitably to be more community focused because people need each other." - Zena Hanna

In this episode of Sway Them In Color I speak with Zena Hanna founder of Zena Digital Group. With over ten years of digital media experience under her belt, she wanted to start an agency that had a different face as the CEO. Having worked within verticals ranging from fashion and luxury while living in Milan, to social impact and education, she’s realized that brands want an agency partner that is skilled, integrated, innovative, involved and, with what we bring to the table: diverse. Her agency has worked with The Marriott, Real Brewed Tea, The Assemblage, and The Robert F. Kennedy Human Rights organization among others. In this convo we speak on:

  • risk taking as an immigrant 

  • why respect can be hard to come by in traditional work settings and is the most important aspect of a healthy culture

  • the unique challenges and opportunities this time of social distancing creates 

Listen to the convo below and check out Zena on @itszenahanna or @thezigital on Instagram and her website.


Christina BlackenComment