A workshop helping leaders and founders bring their organization’s purpose to life to better their people, impact, and creative process.

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There’s a purpose gap in the workplace. 2 out of 3 people are disengaged and unfulfilled at work.

and 68% of employees believe businesses don’t do enough to instill a sense of meaningful purpose in their work culture.

A leader’s most important role is to communicate a shared sense of purpose within their organization. In my Lead a Culture Shift Through Story Workshop, I teach team leaders, founders, and executives how to leverage stories to close this purpose gap and spark creativity and engagement in the workplace, because purpose and story go together like peanut butter and protein shakes.

Don’t just take my excited word on why purpose matters. Studies show a clearly articulated purpose flips the status quo at work:

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Purpose creates thriving culture

A clear purpose increases employee engagement, and organizations with high employee engagement outperform those with low employee engagement by 202% on average.

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Purpose improves goals and work outputs

Employees who derive meaning from their work are 3x more likely to stay with their organization to fuel business success.

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Purpose increases engagement

73% of purpose-oriented employees are satisfied with their jobs. They are more likely to rise to senior level roles, to be promoters of their organizations, to stay longer, and to have strong relationships with their colleagues.


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Purpose sparks innovation and more $$

Purposeful, value-driven companies outperform their counterparts in stock price by a factor of twelve. Being purposeful brings dolla dolla bills y’all.

I’m sure you’re thinking, “This all sounds great, but how do I even begin to tell stories that communicate purpose?” This two-day workshop will give team leaders a clear framework on how to create communications that distill purpose, and is jam packed with research backed methods on storytelling, narrative theory, behavior change theory, values discovery, creative development, and communication strategy and won’t bore you to death (promise).

Workshop Structure

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Part 1- Purpose Discovery

Discovery: I take participants through narrative and team building exercises to uncover shared values and identify the current purpose gap in the communications around their goals and creative process. We then clarify the organization's purpose, mission, vision, values, and value proposition and set clear communication strategies that aligns leaders, teams, and the organization on a shared purpose and values.

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Part 2 - Story Creation

Ideation: We then identify and create the key stories for engaging and motivating your people with purpose: Genesis stories of the birth of the organization and why it exists, transition stories of the organization managing adversity and change, innovation stories for breakthroughs and inspiration, and community success stories for celebrating wins and success.

Implementation: The final step is personalized strategy and tactics for how to create and share these stories for internal communications, external facing documents, speeches, critical meetings, and more.

What you’ll learn

  • Purpose and values - participants will uncover their shared purpose and values and how their own purpose ladders up to this shared organizational purpose.

  • Storytelling techniques - participants will learn the key components of an impactful and memorable story, and how to distill purpose and values through story.

  • Team building and Engagement - participants will discover how to create more trust and connection with each other and colleagues through story sharing and collection.

  • Motivation and influence - participants will learn how to motivate people around new ideas and process through story.

  • Innovation and creativity - attendees will participate in exercises and brainstorms that spark new ideas and narratives to share those ideas.

ABOUT THE TEACHER (QUALIFICATIONS)

  • Bachelors degree from Cornell University on social policy + behavior change.

  • New media and strategy professional with 10 years of experience helping a large variety of blue-chip organizations, non-profits, and individuals grow their communities through online and offline storytelling - working with teams to close 5.8MM worth of business and partnerships.

  • Inspired 300k young people to action with teams on social causes in the non-profit sector through powerful storytelling and smart distribution.

  • Writer and content creator with 1.3MM social media impressions of TNQ content to date.

  • Performer with a knack for singing and engaging an audience.

  • Great hair.

consulting (you want that one-on-one)

I also work one-on-one with leaders, founders, creators, employees, and small teams who want to create more powerful and purpose driven stories about their work that inspires action. This one-on-one work could include personal purpose discovery, value prop clarification, story strategy, and copy writing on how to share their ideas persuasively and with impact through story, and is tailored to your specific communication goals and needs.

The good stuff (Testimonials)

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Voice Body Connection

Elissa Weinzimmer

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Breakthrough

Phoebe Schreiner

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Bond and Bridge

Krystal Williams